The latest generation of Carrera’s can be split into two groups basically. The 1996 watches that marked the comeback of the Carrera in TAG Heuer’s collection Under the guidance of Jean-Christophe Babin, newly appointed CEO of TAG Heuer following the LVMH take-over, it was introduced as more of an interpretation of what a modern-day Carrera can be instead of a true recreation. By 2004 a completely new collection of Carrera watches was introduced, giving the watch a much sportier appearance. Even though with a more contemporary design, the DNA of the original was still there.
The original design had a silver dial with simple hands, baton hour markers, a seconds track on an angled outer flange, and a two-, or three-register chronograph display (depending on the movement), and was housed in a 36mm case featuring a very slim bezel, along with sharp, angular shaped lugs and a simple, knurled crown.Ī faithful re-edition of the 1963 Heuer Carrera was created in 1996, followed by several heritage-themed models – yet not directly inspired by existing historical reference – in the year 2000. In the process, Heuer created a rather elegant, simplistic collection that remains a staple in the brand’s portfolio ever since. 2447 was effectively a chronograph watch boiled down to the essentials, with its dial and indications being as clear as possible. Heuer Carrera 2447 Valjoux 72 Silver Dial first-generation – source The Carrera would mark a change in design for Heuer, as it focuses on legibility and clarity more than any other wristwatch collection by the brand before it. The focus was to create a watch that was as legible as possible and integrate it with the brand’s racing stopwatch legacy into a wrist-worn chronograph instrument the Heuer Carrera.
TAG HEUER CARRERA CALIBRE 5 41MM MENS WATCH SERIES
So, with the spirit of the Carrera Panamericana and the Heuer 404 series in mind, Heuer set out to create a new collection of watches, launching in the early sixties. A Heuer 404 Chronograph – source Amsterdam Vintage WatchesĪs you can imagine, such an event needs a proper timing instrument, and Heuer already was a reputable manufacturer of quality precision timing instruments like stopwatches and dashboard timers. This early chronograph wristwatch already shows telltale signs of the eventual Carrera collection’s design to be introduced in 1963. In 1953 Heuer produced the 404 series watch, dedicated to the Carrera Panamericana.
TAG HEUER CARRERA CALIBRE 5 41MM MENS WATCH FULL
The history of the “Carrera” name as used by Heuer pre-dates the launch of the Heuer Carrera collection by a full decade, however. In 2021, almost 60 years after first debuting the name, the collection is alive and well, with the brand introducing three new models – Date, Day-Date and Twin-Time Date – making the 2021 TAG Heuer Carrera 3 Hands Collection.
TAG Heuer launched the Carrera collection in 1963 and nowadays labels it “born on the racetrack”, something very fitting with the brand’s identity. The TAG Heuer Carrera, of course, takes its names from the Carrera Panamericana, a gruelling border-to-border road-racing event held in Mexico from 1950 to 1954. All strong names inspired by the world of motorsports. Legendary names like Monaco, Monza, Silverstone, or Formula 1. The Carrera, like other collections by Heuer/TAG Heuer, is named after a prolific motorsport event or venue.
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